CalAmp

A Strategy Shift, A Digital Breakthrough

  • Technology
  • Web & Mobile
CalAmp
CalAmp was in the process of rebranding and changing their business model, and required a partner to design a world-class online experience showcasing their past, present and future.

CHALLENGE

With a limited budget, a tight deadline, and hundreds of products, CalAmp aimed to shift the mindset of audiences from buying black box tracking devices to a new paradigm of industry-specific SaaS solutions.

OUR SOLUTION

To meet the tight deadline without sacrificing quality, Propane chose a phased production approach. Our design teams added beauty and nuance to the website while bringing the brand proposition of “always connected” to life.

OUTCOME

Propane successfully launched phase one of the website in time for CalAmp to generate interest in their IoT platform at Mobile World Congress in Barcelona, with the full redesign launching on time two months later.

“We’ve enjoyed partnering with Propane on our website development projects. With our ambitious business goals, Propane helped us define our digital proposition. They were integral in helping support our continued shift from product to SaaS-based solutions through the digital experience they helped design and launch."

—Nadine Traboulsi, Chief Marketing Officer, CalAmp

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