GenZe

Putting the Sustainable Pedal to the Metal


Collateral, Development, eCommerce, Messaging, Strategy, UX/UI Design
Brand: GenZe
Mahindra is a global manufacturing giant and GenZe is their sub-brand for all scooters and electric bikes. As part of their long-term strategy to increase their US presence, they introduced an electric scooter at the CES trade show. They needed an online experience to support the launch of their new scooter and their support of clean urban transportation.

CHALLENGE

Our strategy team determined that we had two key challenges—elevate the Genze brand while evolving how their products were marketed. The site needed to inspire visitors and show the brand’s core values while compelling them to buy a scooter or  schedule a test ride. In sales lingo, they needed to put “butts in seats.” Oh, and by the way, we also had a tight deadline.

IDEA

We conducted in-depth research studies and surveyed UX and design trends related to marketing bikes, motorcycles, and cars (electric and gas-powered.) Our design team created clean visuals and infographics that showed the scooter in an iconic and simple way. Our copy team created fun and compelling headlines that communicated the brand values and cool product benefits to an urban audience. For long-term flexibility, we organized the content so photography could easily be replaced in the future by videos.

RESULTS

The site made its debut just in time for the CES show where it received rave reviews from customers. GenZe employees were excited about the relaunch of their brand. Thanks to the WordPress platform we provided, GenZe’s marketing team can easily make site edits to keep the content fresh and relevant.