Ocean Mist

Helping Artichokes Go Digital


eCommerce, Messaging, Strategy, UX/UI Design
Brand: Ocean Mist
Ocean Mist is the largest grower of fresh artichokes in North America. They approached us to create a brand new website to better appeal to modern buyers who are digitally-savvy and seeking new food content.

CHALLENGE

Our strategy team determined that we had two main challenges: to modernize a brand with a rich legacy and to give artichokes hero status while also promoting the brand’s 33+ other veggies.

IDEA

We created one site featuring the Ocean Mist brand story and full product line, along with a second site dedicated to the amazing artichoke with beautiful photography and more than 400 delicious recipes. Site visitors could rate the recipes, submit their own dish, or “ask the chef” for advice. Our UX teams gave each site a streamlined design and we built them on Wordpress so Ocean Mist’s internal brand team could make easy updates.

RESULT

The website attracted 75,000 unique visitors in just 3 months, the Artichoke Club has almost 40,000 members, and the brand is stronger than ever. Long live the artichoke!

Propane