A Prescription for Better Healthcare Marketing
We discovered the need to target a range of decision makers including the CEO, CFO, COO, Director of Pharmacy and more. McKesson challenged us to deliver a scalable web experience that appealed to buyers with a story that could be translated across all audiences.
Following a competitive review, we created a message platform based on three key audience personas: pharmacy, supply chain and executive leader. Our design team gave the new site a clean look that made the content clear and digestible. The site was developed on Wordpress so McKesson’s internal team could quickly and easily manage content.
The new site experienced a 34% spike in persona-based page rankings. Strategically, the site provides a tool for engaging and educating key decision makers.