Showing the Beauty of Engaging Content
Clarisonic is the #1 recommended device by US dermatologists, has sold over 10 million products, and has over 40 patents. Today, the brand faces challenges as it expands globally in an increasingly competitive market. Clarisonic approached us to create digital marketing campaigns for both the Smart Profile and Alpha Fit.
After extensive research, we expanded Clarisonic’s marketing focus beyond product features and benefits and began making emotional connections with consumers to evolve the larger Clarisonic brand. To help Clarisonic expand globally while keeping global marketing consistent in all markets, we provided them with a digital playbook of best practices.
The streamlined buying process that we created for the Clarisonic Smart Profile has increased sales and the evergreen content strategy continues to increase brand consideration and awareness. The global digital marketing playbook was leveraged in four regions around the world.