Absorb LMS

Every great product deserves a great brand

Branding, Collateral, Development, Event, Identity
Brand: Absorb LMS
Absorb is a mission-driven company headquartered in Calgary, Canada and focused on creating learning management software. Absorb’s customized e-learning solutions are backed by amazing support staff who receive rave reviews from customers. We’re especially proud of this project because it’s a perfect example of how a brand can achieve a perfect balance of technology and humanity.


Absorb had a great product with rave reviews and a loyal customer base. However, their brand and especially their website, was clearly not meeting its full potential. Our challenge was to leverage our strategic and design expertise to reimagine their brand so it reflected the impeccable reputation of their product.


We delivered an end-to-end solution that encompassed every touchpoint imaginable. As part of the rebrand, we created a new logo, brand guidelines with bold new colors, print collateral, a completely redesigned website, and a new tagline: “Learning. Intelligently crafted.” That was just the beginning. The new brand will be extended into print collateral, billboards, and even clothing while also shaping Absorb’s internal culture and recruiting efforts. In short, anything and everything associated with the brand has our loving fingerprints. We couldn’t be happier with the results, and we’re happy Absorb shares the love.


The website recently launched at an international conference in Europe, and while the results are still coming in, we can confirm that the site has received rave reviews with Absorb’s leadership, employees, and customers. We’re excited to see this rebrand help drive sales over the next year.