Great Branding for a Good Cause
Building trust with Active Seniors is extremely important because they are often resistant to changes in their daily routine. Wider Circle’s workshops and activities are flexible across a range of cultural, regional and economic environments. Each of these demographics offered their own unique challenges for creating a consistent and effective brand.
Using qualitative research, we tested a multitude of hypotheses and collected insights into a report to use for exploring messaging options. Through workshops with leadership, Propane created brand pillars and a new logo. After extensive research, strategic analysis, and creative brainstorming, our team developed their brand platform: Wider Circle is the “ribbon” that ties us all together.
Wider Circle’s founders are confident in their new strategic brand identity and are extending it across all communications. We commend Wider Circle for their innovation and commitment to improving lives of seniors, and we’re honored to have helped further their mission.