A stronger brand. Just what the doctor ordered.
After conducting extensive background research, we developed an audience segmentation report along with a messaging and targeting strategy. The biggest hurdle in positioning the brand was to balance the needs of buyer, patient and doctor audiences with different needs and priorities.
We presented a messaging architecture that aligned our core messages with our three audiences while establishing a digital roadmap. One tool we proposed was a calculator that HR professionals could use to demonstrate benefit ROI. Another feature we created showed all the specialist inventory that Grand Rounds was adding to their platform.
Grand Rounds is extremely happy with how well the site has connected with their audiences, and the style guide we provided has ensured consistency across the website. The Grand Round vision is to provide the best healthcare to everyone, everywhere, and the brand messaging we created delivers upon their mission.