A Creative Approach for Creative Publishing
Blurb has various audience segments of casual and pro creatives. During our research, it became clear that site visitors needed inspiration and motivation to complete the self-publishing process.
The Blur community is incredibly talented and diverse. Our aim was to provide a curation platform that showed their premium work in the best possible light. We created both a stunning blog and an engaging homepage experience with emotionally-driven stories and beautiful, full-bleed photography. Ultimately, we illustrated how Blur is bringing humanity to publishing.
The site showed improved brand engagement almost immediately with the average time spent on the award-winning blog increasing 8% and page views spiking 13%. The experiences we created continue to inspire and empower the Blurb community.