Our Approach

Research/Insights drive the most powerful marketing ecosystems.
We are committed to bringing you strategies and executions that drive impact.
We are accountable for our solutions; the truth is in the metrics.

Our Approach

Research/Insights drive the most powerful marketing ecosystems.
We are committed to bringing you strategies and executions that drive impact.
We are accountable for our solutions; the truth is in the metrics.

Our Services

We provide equal parts design, strategy, and technology. In order to deliver a digital shift, our teams are designers, strategists, and technologists at their core. Not only do the disciplines inform each project, but they sit right next to one another. This means that no matter the project, design, strategy and technology are informing each deliverable to advance your digital transformation.

  • Business

    Customer Journeys

    Brand Positioning

    Usability Testing

    Ecosystem Strategy

    Analytics Optimization

  • Branded

    Brand Identity

    Brand Messaging

    Content Strategy

    Creative Writing

    Video Content

  • Digital

    Responsive Web Design

    Mobile Applications

    SaaS Applications

    Content Management


  • Integrated







Digital Transformation

Digital transformation as a concept originated from consultants who were thinking from the inside out. We believe certain rare breed digital agencies are in the best position to make digital transformation a true reality. The concept is simple – “look at all the areas in your business that can benefit from a digital-first approach.” Digital should not be thought of as just marketing, but as a building block to solving customer experience, operational, and business model problems together. 

We believe we are one of those rare breed firms, because we are strategic builders at heart. We have always looked at solving ALL business problems through the lens of digital. We are just as interested in making one-off business process improvement apps as we are in making the latest mobile responsive website, building marketing utility experinces that drive intrinsic value, or a lead gen website that drive aquisition.  We started this business to redefine how digital was used, seeing its true potential well beyond the brochure-ware websites of corporate America.  

13 years later, we are one of the top independent San Francisco digital agencies. We have a diverse mix of digital challenges we have met to draw from to solve your challenges.  We have surprised clients again and again with our grounding in strategy, creative and developement, mostly in transforming website experiences into to marketing engine platforms.  While crafting these solutions, we saw massive gaps in the way that clients' departments integrate with each other. Magic begins when you connect them all together; that’s when you get real marketing performace, when everyone is marching to the same digital drum.

So while everyone else is saying they do digital transformation because it is the latest buzz word, know that only a few of us actually want to do the dirty work, ask the tough questions, and have the dynamic experience to ensure success. We do this because we believe our clients are on a constant jouney to reach their true digital potential.

 Propane studio – we fuel digital transformation.


customer experience
  • Customer Understanding
  • Top Line Growth
  • Customer Touch Points
operational process
  • Process Digitization
  • Workforce Enablement
  • Performance Optimization
business model
  • Digitally-Modified Business
  • New Digital Business
  • Digital Globalization

How we do it

Every business needs to address four areas to be successful in digital problem solving: Understanding, Purpose, Engagement, and Performance. Once we uncover and define these needs,we have solved half the problem. The other half is in successful delivery within those same areas. This means we need to extrapolate insights, tell your brand story, deliver the the right experiences, and find opportunities to automate.

Digital Strategy
Business Intelligence
Human Centered Design
Brand Platformb


  • Understanding: Context of your business problem
  • Purpose: Definition of why you exist and value to consumers
  • Engagement: How you currently engage customers and prospects online
  • Scale: How you intend to scale the business and gain operational efficiency


  • Insight: Industry and consumer insights to inform a strategy that will solve your problem
  • Storytelling: Reshaping how you tell your story and digitally telegraph your brand
  • Experiences: Immersing consumers in frictionless digital design and navigation
  • Automation: Digitizing labor intensive processes so that the business can scale.
View Insights Example - Case study: Mckesson
View Storytelling Example - Case study: Genesys
View Experience Example - Case study: Covidien
View Automation Example - Case study: Kaiser Permanente

Our Style

We have a responsibility to use digital to increase your bottom line, wherever that may lead us in your organization. You may have landed on the need for a large digital marketing campaign, but we’ll be the first to tell you if we feel the highest impact will come from another area of your digital ecosystem—e.g. a better logged-in experience for your customers. We are an advisor and partner. Bottom line, we’ll give it to you straight. The below represent 3 values that we hold dear to our hearts.

Constructively Rebellious

Constructively rebellious

We are digital pirates. We are constantly stealing the best technologies, the best talent, and the best approaches in an effort to build a better faster digital agency (ship). How else are going to help our clients succeed? After all, our clients often have to move mountains with very little, and we have to be ready to think differently and challenge ourselves and our clients to reach new heights. In the end, everyone wins.

Forever Curious

Forever curious

The one thing we can depend on is change. Therefore we have to be forever curious about how things work, new trends, new processes, new ways at looking at our problems. It’s this core value that allows us to be comfortable with the fast-pace, changing landscape of digital. We test  first, then bring solutions to our clients so that they are not the guinea pigs, but rather the beneficiaries of proactive investigation. This is how we make innovation less risky for our clients. This is how we stay forever curious. 

Insights Driven

Insights driven 

It’s no surprise that marketers are forced to make magic happen with little resources. We are all in this together feeling the pressures. However this is also the time to be smart about what and why we build solutions. Research gives us the competitive advantage as most digital projects lack that foundation.  We can’t always afford a large research budget, so being creative on how to produce insights becomes the key to driving business impact.