Think of your digital presence as a continuum to express your brand and your business. We have identified 5 areas of evolution that ultimately transform brands from using digital to sell products, to an integrated platform that engages users both pre- and post-purchase.
This digital transformation model enables you with the necessary strategic framework to understand what fundamental processes to establish, how to invest resources wisely, and what key areas to focus on that will enable your digital success.
Content strategy and content marketing. Two phrases that sound very similar, so what’s the difference? Are they truly independent disciplines? Propane Studio partnered with the Content Strategy of San Francisco Bay Area to host an event dedicated to exploring the meaning of both terms and areas of overlap. This prompt has caused discussion and debate among content practitioners as content marketing gains more of a spotlight in brand engagement. ContentRead the full post on our blog